The Swedish Tourist Association has set up a telephone number which anyone in the world can call which – when dialled – will connect the caller to a random Swede. (Don’t worry – you’re not interrupting someone like a telemarketer would. Swedes download an app on to their smartphone in order to take the call.)
The campaign is encouraging people to talk to Swedes about anything – a way to celebrate the country’s 250th anniversary since the abolishment of censorship.
Since the tourist association set up the line, I figured it’d only be natural to talk to Swedes about their own country – and find out why they love where they live.
Ewan is no stranger to Canada. He lived here for 10 months and worked as a ski bum up in the mountains in British Columbia and Alberta. He also planted trees in Ontario. He loves Canada’s wilderness, but has lots of great things to say about where he’s from.
Mattias encouraged us to check out Astrid Lindgren’s World – a park dedicated to the author of Pippi Longstocking. It is located in Vimmerby, Sweden.
Richard downloaded The Swedish Number app on to his phone, but it was his friend Ahed who answered. We had a great conversation about not only what’s great about Sweden, but also the importance of expanding our horizons on where we travel.
Finally, Ewacarin talked Swedish food, encouraging us to seek out great Michelin-starred restaurants in her country.
When it comes to selling a destination, the best spokespeople are always the everyday, ordinary folks who live somewhere. The Swedish Number is a fantastic advertising campaign to connecting the world to the nordic nation.
In an effort to help guests save long distance fees, local dial-in numbers have been established in a number of countries to access the Swedish Tourist Association’s line.
- United Kingdom : +442038089899
- Denmark : +4570806160
- Poland : +48222922333
- USA : +13012760600
- Brazil : +556135500700
- Germany : +4932221096868
- France : +33974483777
- Netherlands : +31852085000
- Finland : +358753266266
- Norway : +4781511558
Otherwise, the number to call is +46 771 793 336. Remember that long distance/airtime/all regular charges apply as this is not a toll-free number.